July 20, 2017

A Canadian Town Wanted a Transit System. It Hired Uber.



Street signage board with Uber Technologies Inc. logo. Blurred office center and walking people background
Copyright: moovstock / 123RF Stock Photo

Uber, the global car-hailing service, has fought its way into resistant cities around the world, despite being hit by raw eggs and rush-hour roadblocks in Montreal and Toronto, fires in Paris and smashed windshields in Mexico City.

But in Innisfil, a small yet sprawling Canadian town north of Toronto, the company has met a somewhat different reception. Town leaders have embraced the service as an alternative to costly public transportation, causing local taxi companies to worry about the effect on their business.

Innisfil is a rural quadrilateral-shaped town of about 104 square miles, on the southwestern shore of Ontario ’s Lake Simcoe. It has no public transportation other than stops on a regional bus line. This week, the town inaugurated a pilot program for what Uber says is its first full ridesharing-transit partnership, providing subsidized transportation for the town’s 36,000 people.

“It’s better value for money than a traditional transit system,” Tim Cane, Innisfil’s manager of land use planning, said in a telephone interview.

The town has set aside 100,000 Canadian dollars (about $74,000) for the pilot program, paying Uber that amount to subsidize rides. The money will cover the difference in the cost of a ride and a fixed rate paid by […]

From Around The Web

Sponsored Content by AdNow
loading...
About NGE Staff 9421 Articles
The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

Be the first to comment

Leave a Reply

Your email address will not be published.


*