In business, things change, and sometimes quickly. Uber and CEO Travis Kalanick have tripped time and again. It has angered employees over allegations of sexual harassment, drivers regarding the way they are treated, and many passengers concerning a perceived indifference to protests over the Trump refugee and immigration ban in January. Lyft has been able to take advantage of the flubs and profit at Uber’s expense.
Profiting from a competitor’s errors is fine, but business strategies need more than reaction. Lyft has steadily worked to move beyond the context of Uber and toward being recognized as important in its own right. Here are six of the smart moves the company has been making. Brand building, not Uber bashing
The single most important change is a recognition that the company must have […]