Tribune News Serivce Zipcar is one of the world’s largest car sharing services. University students can use Zipcar to borrow cars for hours at a time. Columnist Minju Park believes they should improve their customer service.
College students are often short on resources, as we are separated from our parents who we have previously depended on for food, transportation and housing. At the same time, we are trying to maintain that we are independent adults capable of living on our own. College students seem like the perfect target audience for businesses to take advantage of.
Companies such as GrubHub, Zipcar, Uber and Lyft, among others, have definitely utilized the college student demographic by catering to a group that is in desperate need of their services.
GrubHub, a food delivery service, allows customers to order food through an app, which will be delivered to their door by employed drivers. Zipcar, another notable company largely present on college campuses, is a car rental service that allows customers to purchase one-year subscriptions in order to have access to drive designated “Zipcars” for an hourly price.
These types of services are attractive to college students because of their tendency for late-night eating, dependence on take-out food and […]