July 20, 2017

Why Grab isn’t intimidated by the 57 upcoming SMRT trains

Grab Logo
By Grab (Grab official website) [Public domain], via Wikimedia Commons

With 57 new SMRT trains being fully inducted by 2019, one may think ride hailing platforms such as Grab may run into some stiff competition. However, Emily Poon, head of marketing analytics at Grab, is of the view that the ride hailing platform will continue to be a complementary service to all types of transportation – including public ones.

“With more train connections, Singapore will be better connected. But a train connection will not get you exactly to your doorstep, so we hope that Grab can bridge that and win that first and last mile,” Poon explained, at Marketing ‘s Analytics 2017 conference.

However, this does not mean Grab does not have its fair share of challenges having to go against a well connected local transportation industry. Having a great public transportation to go against is one of the pain points for the ride-hailing app, Poon admits. But, this is balanced out with the low car ownership in Singapore.

Keeping in view that there are positive and negative points for each market, Poon added it is hence up to analysts and marketers to understand how they can make that an advantage for the brand. In fact, its analytics team in-house also allows […]

From Around The Web

Sponsored Content by AdNow
About NGE Staff 9393 Articles
The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

Be the first to comment

Leave a Reply

Your email address will not be published.