With 57 new SMRT trains being fully inducted by 2019, one may think ride hailing platforms such as Grab may run into some stiff competition. However, Emily Poon, head of marketing analytics at Grab, is of the view that the ride hailing platform will continue to be a complementary service to all types of transportation – including public ones.
“With more train connections, Singapore will be better connected. But a train connection will not get you exactly to your doorstep, so we hope that Grab can bridge that and win that first and last mile,” Poon explained, at Marketing ‘s Analytics 2017 conference.
However, this does not mean Grab does not have its fair share of challenges having to go against a well connected local transportation industry. Having a great public transportation to go against is one of the pain points for the ride-hailing app, Poon admits. But, this is balanced out with the low car ownership in Singapore.
Keeping in view that there are positive and negative points for each market, Poon added it is hence up to analysts and marketers to understand how they can make that an advantage for the brand. In fact, its analytics team in-house also allows […]