Uber changed its app Thursday to allow riders to enter an intersection instead of an address as a drop-off or pickup location. That way, customers can give their drivers an easier way to locate them, especially if you don’t know the exact address yourself. The feature is also meant to give riders an extra layer of privacy, said a company blog post.
"[Many] riders have told us over time they prefer not to share any personal information when they Uber. Their feedback: it would help them feel safer and better protect their privacy if the address could remain private,” said Kate Parker, Uber’s head of Trust and Safety Initiatives, in a Thursday blog post.
Some users may have already seen the product in testing, but it is now available to all U.S. users.
Rolling out a feature that users have long asked for could be good for Uber as its reputation has taken a beating over the past several months. The company was the target of boycotts in January after customers were angry that Uber continued to serve John F. Kennedy Airport amid a taxi strike protesting a Trump administration immigration ban. Soon after, the company’s chief executive, Travis Kalanick, stepped […]