July 20, 2017

Uber Doesn’t Have a PR Problem, It Has a Culture Problem



UBER Logo on black background
Image Courtesy of UBER

The corporate culture that made Uber a global success is also its greatest liability. Recent bad press—including executive departures, allegations of discrimination and sexual harassment, and a viral #DeleteUber campaign—speak to issues much bigger than a brand or a PR problem.

Culture problems are foundational, meaning there are no quick fixes. Brand makeovers and the like are no more a match for a culture crisis than trying to fix a crumbling house with fresh paint. Uber burst onto the scene in 2009 as a "disruptor" and its culture was designed and cultivated to fit that mentality.

To understand how the company got to this point we need to look back to its beginnings, even pre-launch. Uber CEO Travis Kalanick and his co-founder Garrett Camp knew that the key to their success would be catching the complacent taxi and executive car service operators asleep at their collective wheels.

The launch was a shock-and-awe campaign that at least partially accounted for the daunting legal and regulatory challenges that stood as barriers to market entry. It knew it would anger an entrenched taxi industry. It also knew it was pushing the envelope with municipal and state regulators, in many places operating in gray areas or, […]

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About NGE Staff 9421 Articles
The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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