With so many big social media platforms such as facebook and Twitter out there in the digital world, email seems to be the most humble one. According to marketingtechnews.net, consumers switch media platforms as many as 27 times an hour. However, email is the most effective and low-cost form marketing even now. Most of the people still prefer reading emails over surfing any other social media channel. How did we come to know this? Well, McKinsey recently found that email is 40 times more effective at attracting new customers than Facebook or Twitter.
However, the needs and preferences of the people have changed over time. As almost everyone is ‘on-the-go’ these days, accessing content anywhere and on multiple devices, marketers need to design their emails in such a way that they are engaging and responsive to any device.
As a marketer, you need to design your email in such a way that urges your readers to open it and take the desired action. I mean, you cannot let an email affect your your brand image. However, since it is something that has been evolving constantly, you need to create your email design carefully and strategically. Through this article, we will help […]