Planet Fundraiser cofounders Drew Honeycutt (left) and Kasey Birdsong (right) stand in the Velocity Accelerator office on Tuesday, Feb. 28, 2017. Tech startup Planet Fundraiser has closed on a $1 million round of investment, with Birmingham entrepreneur Bill Smith as one of the leaders of the round.
The Innovation Depot company’s round will help the fundraising company expand to other markets in the southeast, like Nashville and Chattanooga. It’ll also help them make some new hires to work on the technology and to market the product.
Planet Fundraiser recently expanded outside of Alabama for the first time into Atlanta. Earlier this month, the company expanded into Memphis. In the first 30 days in Atlanta, the company had 40 participating merchants.
"Our goal is to be in 20 markets in 12 months, so 12 by the end of this year, and that includes Nashville, Chattanooga, Auburn, Tuscaloosa, Memphis, Atlanta, a lot of tertiary markets, Etowah County, Gadsden," Cofounder Drew Honeycutt said.
Planet Fundraiser works by streamlining the community donation process for merchants. The consumer opens the app, which is free in both the App Store and Google Play, and takes a picture of the receipt. Planet Fundraiser calculates how much the merchant has committed […]