July 21, 2017

Salesforce CRM Helping Healthcare Providers Boost Service



CRM giant Salesforce has rolled out a number of new customer relationship management (CRM) tools aimed at improving people’s health and healthcare providers’ effectiveness. The new releases build on the capabilities of the company’s Health Cloud offering, launched early last year.

Unveiled at the Healthcare Information and Management Systems Society (HIMSS) conference that wrapped up in Orlando earlier this week, the latest Salesforce healthcare tools include cloud-based applications for lead-to-patient conversion, risk stratification and advanced segmentation.

Salesforce also revealed that it will be expanding the number of Health Cloud partners it works with over the coming months. Those additional partners plan to bring more than a dozen new apps to the Health Cloud ecosystem, Salesforce said.

Tools for Prevention, Personalized Care

"A tremendous opportunity exists for healthcare providers who shed the old, disconnected model and redesign healthcare around the patient," Joshua Newman, Salesforce’s chief medical officer and general manager of healthcare and life sciences, wrote in a blog post for the HIMSS leadership forum. "And that’s what CRM helps you do: understand the person behind the patient on your road to achieving meaningful clinical and administrative outcomes."

One of the new tools added to the Salesforce Health Cloud is designed to help caregivers and […]

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