What challenges do organizations face when adopting online freelancing platforms as part of their business models? Digital technologies have enabled the rise of online labour platforms that transform contemporary organizations and the way work gets done. In Part One of this blog , I introduced a typology of online labour platforms and described the motivations of organizations to work with online freelancers. In Part Two, I further outline an organizational perspective on online labour platforms. I will discuss new ways of organizing with online freelancers and the questions that organizations should consider when adopting online freelancing platforms as part of their business models.
New ways of organizing with online freelancers.
Economists, sociologists, industry analysts, and policy-makers have all been concerned with how online labour platforms are shaping the future of work in the online gig economy. But what’s often missed-out in the societal debate is how platform technologies are adopted by organizations and transform how work is structured and managed. By viewing platform adoption as unproblematic, important questions about the practical opportunities and challenges of online labour platforms are not asked. Consequently, current predictions about how platforms will affect the future of work in the modern economy are informed […]