Weekends have just become tastier – Just Eat delivers a new broadcast sponsorship to The X Factor
Just Eat to launch ‘Chef Factor’, a nationwide search for singing takeaway restaurant chefs to be the stars of their TV idents for the flagship ITV show
Two icons of the weekend are partnering to deliver a feast of great food and fantastic entertainment to the nation on Saturday and Sunday nights.
Just Eat, a leading global marketplace for online food delivery, is to become the new broadcast sponsor of one of the UK’s biggest TV programmes, The X Factor. The new on and off-air sponsorship deal will see Just Eat own extensive branding around all formats of the show.
At the heart of the sponsorship will be the heroes of the Just Eat business, its 27,600 restaurant partners, which currently serve more than 100 different types of cuisine to over nine million customers across the length and breadth of the country.
In the coming months Just Eat is going to launch ‘Chef Factor’, a nationwide hunt for real chefs to star in the TV idents that appear at the beginning and end of commercial breaks during The X Factor. Just Eat wants to take these unsung […]