July 21, 2017

In escalating turf war, food delivery apps move to the suburbs

In San Diego, for instance, Eats has quietly expanded its delivery map since its arrival in June of 2016 to blanket an estimated 97% of the county’s population, or more than 3 million people. — Reuters Restaurant and booze delivery by way of smartphone app may have started as conveniences for a select group of urban dwellers, but they are fast becoming a push-button option for people in remote parts of counties around the nation.

That’s because a fierce competition between providers is being accelerated by the aggressive tactics of Uber’s food-ordering app, UberEats, and is causing neighbourhood envy.

Just this week, for instance, Eats’ rival DoorDash rolled out on-demand food and beverage delivery to Chula Vista, Poway, National City, San Marcos and Vista, stretching its territory even further away from the city’s centre.

DoorDash’s suburban takeover is happening elsewhere in the state and country, most notably with the addition this week of delivery to two oft-ignored regions for on-demand services: the Inland Empire and San Gabriel Valley. All told, the four-year-old startup now delivers to 350 cities across the US and Canada.

The suburban push, coming just days after a delivery deal with Jack in the Box, appears to suggest increasing consumer […]

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