The CEO of Careem Pakistan talks about how Careem plans to make further inroads into the Pakistani market. Co-founded by a Pakistani, Mudassir Sheikha, and Magnus Olsson, Founder and MD, Careem began operations in the UAE in 2012. Talha bin Hamid speaks to Junaid Iqbal, CEO, Careem Pakistan, to find more about what Careem’s game plan is as far as making further inroads into the Pakistani market is concerned.
TALHA BIN HAMID: When did Careem decide to enter the Pakistani market?
JUNAID IQBAL: Careem started toying with the idea of launching in Pakistan in early 2015, and various pilots were run that year. We began a test launch in October 2015 when I joined Careem, and we launched in March 2016.
TBH: Which factors prompted Careem’s entry into Pakistan?
JI: Several reasons; the first is the fact that Pakistan is severely underserviced when it comes to public transport and establishing Careem in Pakistan was a great way to create jobs. Secondly, our technology is ‘Made In Pakistan’, so it is only fair that our people should benefit from it. However, it is important to remember that Careem is a platform, not a service provider; ride hailers and providers connect […]