July 23, 2017

#DeleteUber vs. Deleted Uber: Is hashtag activism a farce, or a force to be reckoned with?



UBER Logo on black background
Image Courtesy of UBER

Image: mashable/lili sams It was that moment in time, right after Uber CEO Travis Kalanick had defended his choice to be on President Trump’s business advisory council which inspired this tweet:

It wasn’t the first time the #DeleteUber hashtag was used—but it was one of the first tweets that looked like it could fuel a movement. Then, Uber turned off surge-pricing during strikes in airports across the country later that same day.

And that’s when #DeleteUber started trending. Does hashtag activism actually have a palpable effect on the real world? Or is it all just hot air and bluster? Uber made a decision to stand with Trump, it seemed, and Twitter just wasn’t having it.

More than two months—and oh so many Uber-related scandals later—it’s worth asking:

What effect did the hashtag boycott have? How many people actually deleted Uber?

Does hashtag activism actually have a palpable effect on the real world? Or is it all just hot air and bluster?It’s hard to determine. Uber, for one thing, isn’t up for publicly sharing its numbers—well, at least, related to the number of deletions. Uber has more than 40 million monthly active users globally.The company also touted new statistics last month: business in the […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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