July 20, 2017

Airbnb Trips – six months on, still in the treehouses, igloos and yurts phase

Stock Photo - Waving flag with Airbnb logo. Editorial 3D rendering
Copyright: moovstock / 123RF Stock Photo

Last November, Airbnb announced to the world its next wave of innovation to the strains of Maroon 5 with a dash of Lady Gaga.

Trips was to be the next layer in the customer travel experience after accommodation because, after all, people are inspired to travel based on what they want to do in a place – far more than by where they will lay their head when they get there.

NB: This is an analysis by Tony Carne, general manager of Urban Adventures .

It gives Airbnb a play higher up the funnel, in the inspiration and dreaming phase – which is a super important place to be playing if you want to eventually own the total travel experience.

There were of course also hints at what is to come next: air, food, transfers.

The whole journey could be covered, in a single app, in the palm of your hand.Trips consists of experiences (one-day), immersions (multi-day) and the self-guided audio tours of ex-Groupon boss Andrew Mason’s Detour.All integrated into a single app alongside accommodation with a strong mobile-first emphasis, it is exactly as the textbook for 2017 (and travel conferences of 2015/16) writes it should be.So far so good.Of course, now everyone […]

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