June 23, 2017

Uber in India is fundamentally different from Uber in the West



UBER CEO Travis Kalanick
By Heisenberg Media [CC BY 2.0], via Wikimedia Commons

Indian roads are not the same as those in the US in many senses, Travis Kalanick knows it.

So Uber, Kalanick’s San Francisco-based company that has championed the “gig” or “sharing” economy in the west, has charted a different path in its fastest-growing market.

For one, drivers associated with this cab-aggregator don’t just perform gigs—short-term contracts—and assets aren’t literally shared peer-to-peer. After all, car-ownership patterns vary in India. Consumer perception of Uber and other ride-hailing services, too, are different in India. Kalanick’s dream of making car ownership a thing of the past, thus, may not materialise in Asia’s third-largest economy.

India is, however, key to Uber’s future, especially at a time when the firm is bleeding billions of dollars globally, and growth in the US is tapering. “India is a global priority market for Uber and our second-largest after the US in terms of (the number of) trips,” an Uber spokesperson told Quartz in an email.

Thus, to grow in the country, the world’s most-valued tech startup has also had to introduce a number of India-specific initiatives, making Uber India a very different animal. The sharing economy

Uber in the US is part of the sharing economy, “an economic model in which individuals […]

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About NGE Staff 8968 Articles
The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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