A fleet of driverless taxis has already hit Pittsburgh. It’s anybody’s guess what transportation will look like in 10 years. Perhaps every car will be autonomous or perhaps everyone will use hired services to get from point A to point B and be less reliant on their own vehicles. There’s no way to know for sure, but Wednesday evening, Rachel Holt, Uber’s general manager, U.S. and Canada, sat down with Fast Company’s Sarah Kessler and discussed the transportation industry at the Fast Company Innovation Festival. The two talked about Uber’s history as a way to look toward what could come next.
Holt has been at the company since 2011—back then it was a 30-person startup—and watched it grow from a small black-car app to the transportation behemoth it is now. She helped build Uber’s D.C. team, which was made up of Holt and two others. She explained that having a small team make all the decisions for such a big region helped figure out how the entire business could work in similar cities. With individual teams in different cities testing out ways the app could grow, Uber was able to build programs that worked for myriad locations, according to Holt. […]