Earlier in November, Careem launched Dubai’s first female chauffeur service for women, called Ameera. (Photo courtesy Careem) When it comes to startup success stories in the UAE, ride-hailing service Careem is undoubtedly in the driving seat. Every week thousands of people in the Middle East and North Africa (MENA) region download the Careem app to their phones and order a car for the first time. Last week, it announced a new partnership with Apple whereby app users can order rides through Siri, the voice command service on iOS.
In just about four years, Careem has become a basic tool for those in need of transportation in 25 cities across 10 countries. Launched in Dubai by Magnus Olsson and Mudassir Sheikha, former McKinsey consultants, Careem now claims over 6 million registered users. “Careem is expanding at a tremendous pace with a 30% growth month-on-month,” says Sheikha, CEO of Careem.
Their entrepreneurial journey began in 2012, says Sheikha, when both the cofounders had reached a point in their lives and careers where they felt they had to do something “meaningful”. Olsson had, at the time, undergone a surgery for a brain aneurysm, while Sheikha wanted to move away from his career.
“Since we were […]