June 23, 2017

Going to Virginia Wine Month festivities? Take Uber and get discounts.

Uber, whose application is being used here, will expand the coverage area of its ride-splitting service ahead of Metro’s SafeTrack overhaul. (Andrew Caballero-Reynolds/AFP/Getty Images) The state of Virginia has partnered with Uber to provide safe rides for visitors to Virginia Wine Month festivities.

During weekends in October, Uber passengers will receive promotional discounts on wine tastings, merchandise and bottles of wine when they visit wineries near Charlottesville, Richmond and Leesburg.

Virginia Gov. Terry McAuliffe (D) announced the partnership Thursday. Uber said it will boost service to ensure there enough drivers on the roads, “even in some relatively remote areas.”

“The goal of the promotion is to encourage visitation to Virginia wineries during October Virginia Wine Month, while also promoting safe transportation through Uber’s driver network,” McAuliffe said in a news release.

The list of participating wineries includes: 8 Chains North Winery and The Barns at Hamilton Station Vineyards in the Leesburg area, King Family Vineyards and Veritas Vineyard & Winery in the Charlottesville area and Buskey Cider and James River Cellars Winery in the Richmond area.

Visitors who use Uber to reach the wineries will receive a 50 percent discount on tastings, 15 percent off merchandise and 15 percent off any wine they buy, according to the release. In addition, visitors to Buskey Cider will receive half off their first flight.

Riders simply have to show their e-receipt or trip history to staff at the cidery or winery they visit. The promotion also includes Columbus Day.

“Working together with Uber, we are able to ensure that everyone enjoying Virginia Wine Month has a ride home, which keeps our roads and communities safe,” McAuliffe said.. “This partnership will increase accessibility to the greatest wineries in the country by creating a more affordable transportation option that is available when people want it.”

October Virginia Wine Month is a statewide tourist initiative aimed at celebrating Virginia’s more than 280 wineries.

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