July 21, 2017
Photo of LG Smartphone with UBER logotype on the screen. Selective focus.

Uber Is Upping Its Ad Spend And Doubling Down On Data

by NGE Staff in UBER 0

Uber’s rider-focused ad spend has increased twentyfold in the last year and a half. “The onus that puts on us to be really clever in our targeting and thoughtful is incredibly high,” said Kellyn Kenny, Uber’s VP of marketing, speaking at Tune’s Postback conference in Seattle on Thursday. Although user acquisition is still a top priority (as of last year, the app had 40 million monthly active riders worldwide), at Uber’s scale, re-engagement drives efficiency. [...]

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